Your business can thrive and dive depending on how happy your customers are, how loyal they are, and how willing they are to keep buying from you. Did you know that on average, loyal customers are worth up to 10 times as much as their first purchase? It’s also 6-7 times more expensive to land a new customer than it is to keep a current one.
If you’ve been wondering how to increase customer loyalty and retention at your small business, take some time to read through the articles listed in this post. They’ll help you understand what it takes to make and keep your customers happy and loyal.
The Best Articles on Customer Loyalty
According to a survey by McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. How do you treat your customers? If you want to start boosting loyalty, read through these top posts from a variety of business leaders and influencers:
7 Things A Business Leader Must Understand About Customer Service by Micah Solomon
7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 by Lauren Mobertz
The New Rules of Building Customer Loyalty by Inc Staff
Create True Customer Loyalty: 10 Rules by Geoffrey James
Key Ingredient for a Successful Customer Loyalty Program Jessica Stillman
How to Get Fiercely Loyal Customers by Les McKeown
How to Build Customer Loyalty to Grow Your Business by Yolanda Lu
To Nurture Business Customer Loyalty, Foster Community by Mark Woollen
5 Steps to Customer Loyalty Surveys That Work by Derek Gehl
The Step-By-Step Guide to Measuring Customer Loyalty Effectively by Brian Honigman
Why Do Companies Undervalue Customer Loyalty? by Kasia Moreno
Bringing Customer Loyalty Programs to Local Merchants by Bruce Rogers
The Best Articles on Customer Retention
According to a survey by Lee Resources, 91% of unhappy customers will not willingly do business with you again. Do you have customers come back and buy from you a second, third, or even fourth time? Do you have any lifetime customers? If not, consider reading through these articles:
Post Sale, Now What? How to Increase Your Repeat Customers by Michelle Nickolaisen
7 Creative Ways to Get Customer Testimonials by Kristi Hines
15 Customer Retention Strategies that Work by Gregory Ciotti
5 Ways to Build Customer Retention Into Your Growth Model by Karl Stark and Bill Stewart
What other articles should be on this list? Let me know in the comments section below. I will be regularly updating and adding to this list from time to time!
Like this post? You might also like a similar list we recently published: The Best Articles On Hiring & Firing EmployeesThe Best Articles On Customer Loyalty & Retention Rob Wormley