Fall is the perfect time to bring new traffic into your retail store. People are enjoying a more crisp and cool weather pattern and are often out shopping for the season change whether the means warmer clothes, supplies for entertaining guests, or new lighting to brighten the home as the amount of daylight shortens. Now is the time to think outside the box and determine creative ways customers can use your products with their fall-centric minds. Don’t let your store be passed up during this optimal shopping season. Use these eight creative ways to draw more attention and traffic to your retail store for fall:
Host a workshop or seminar.
Nothing screams “fall” like hosting a pumpkin bread cooking session using your store’s cookware, or a seminar hosted by the author of your bookstore’s latest fall read. Be sure to advertise well in advance in your store as well as through your email list and social media channels and ask for feedback or recommendations about which questions customers would like answered or types of workshops they would be interested in for the future. Offering a weekly, or monthly, workshop or seminar throughout the fall season, especially ones your customers suggest, will be sure to create interest. Give customers a reason to come to your store and make sure everything is stocked and displayed attractively so they will stay and browse.
Hold a promotional event.
Hold a fall fashion show to showcase your latest fall items, or plan a leaf-raking contest around your hardware store using your promotional rakes. Fall is the kickoff of the holiday season, so people are eager to get into it. Advertise your event loud and proud and get people to associate your retail store with a fun time so they will be excited to come back for more. Don’t be afraid to ask for suggestions for future events or to collaborate with other business to make your event larger and more exciting.
Create a seasonal window display.
Put your seasonal products front and center and don’t be afraid to dress them up with some seasonal gourds or spooky spider webs. An attractive window display will draw intrigue to your store and assure potential customers that your products apply to their seasonal needs. If your storefront is not within prime view of foot traffic, consider posting a sign or banner to point potential customers in the right direction.
Consider supporting a seasonal good cause.
October is breast cancer awareness month and November is a great time to pair the giving spirit with the thanksgiving sprit. Consider giving a portion of your proceeds to a seasonal cause, charity, or homeless shelter. And don’t forget to advertise that you’re doing it! People are more likely to spend their money on a product that goes toward a good cause, so make sure this information is displayed in your windows and near the checkout.
Never underestimate the power of a good sale.
People love the idea of saving money (even if sales tend to make them spend more), and the good news for you is that the season change is the perfect time to hold a sale for items going out of season or a promotional sale to get customers to buy incoming seasonal items early. Email coupons and post promotional codes on social media. Make sure you post sale information in your windows and around your store. If your business does not normally have “seasonal” items, consider ordering a small, inexpensive item to create seasonal intrigue (seasonal window-cling decorations, scented candles, or spiced tea sets) and create your seasonal sale by including this item with any purchase of x-amount or more.
Get involved in neighborhood events.
Is your neighborhood providing a trick-or-treating experience for children or a block party for adults? Figure out how to become involved and generate interest in your store. If there aren’t any planned events in your area, consider collaborating with neighboring stores to make it happen. Many cities or neighborhoods are unsafe for traditional trick-or-treating, so collaborating with other business to create a safe childhood experience is an almost guaranteed way to bring in foot traffic and expose your business to new potential customers.
Engage your social media followers.
You do have social media accounts for your business, right? Good! Show your followers some love by offering them special coupon codes and discounts. You know they already “like” you, so get them into your store! Add photos of your seasonal displays to show that you are also in the fall spirit, and don’t be afraid to dress up your website as well.
Give people a reason to hang around.
Play inviting music and offer them a free cup of cocoa or cider to sip while they browse. As the weather gets colder, your customers will be looking for an excuse to stay inside warm stores so let them indulge in your heat and create an easy browsing experience for them so they will feel encouraged to buy.8 Ways To Bring More Traffic Into Your Retail Store This Fall Chad Halvorson